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Behind the Scenes: An Exclusive Interview with a Sportsbook Oddsmaker


Imali Games recently had the opportunity to sit down with a top sportsbook oddsmaker, Brice Newtown, to discuss the ins and outs of creating odds and how sportsbooks make money. Brice has worked for various sportsbooks over the past 15 years and has a wealth of knowledge to share with our readers.

This involves researching and analyzing data, such as team performances, player statistics, and historical data. We also take into account injuries, weather conditions, and other relevant factors.

Imali Games (IG): Brice, thank you for taking the time to talk to us today. Can you start by giving our readers a brief overview of what a sportsbook oddsmaker does?


Brice Newtown (BN): Sure, I'd be happy to. A sportsbook oddsmaker is responsible for setting the initial odds or lines for a given sporting event. This involves researching and analyzing data, such as team performances, player statistics, and historical data. We also take into account injuries, weather conditions, and other relevant factors. The goal is to create a balanced line that will attract action on both sides of the bet.

IG: That sounds like a lot of work. Can you walk us through the process of creating odds for a specific game?


BN: Absolutely. Let's say we're setting the odds for a soccer match between Manchester United and Liverpool. We'll start by looking at each team's performance in recent games, including offensive and defensive statistics, as well as any injuries or suspensions. We'll also consider factors like home-field advantage and weather conditions.

Once we have all the necessary information, we'll use statistical models and algorithms to generate decimal odds for the match. These are the initial odds that will be released to the public.


IG: So, once the odds are out, how do sportsbooks make money?


BN: Sportsbooks make money by charging a commission, known as the "vig" or "juice," on each bet. This commission is typically built into the odds, so bettors don't see it as a separate fee. For example, if you see odds of 1.90, that means you have to bet R100 to win R90. The difference between the amount bet and the potential payout is the sportsbook's commission.


The goal for us oddsmakers is to create a balanced book, meaning we want an equal amount of money wagered on both sides of the bet. This way, the sportsbook can make money regardless of the outcome because they'll collect the commission from the losing bets and pay out the winning bets with that money.

IG: What happens if the action isn't balanced?


BN: If there's more action on one side of the bet, sportsbooks may adjust the odds to encourage betting on the other side. This helps to balance the book and minimize the sportsbook's risk. However, there will be times when the book is unbalanced, and the sportsbook will have to pay out more than they collect in commission. This is a risk that sportsbooks accept as part of the business.


IG: Thank you for sharing your expertise with us, Brice. Is there anything else you'd like our readers to know?

BN: Just that sports betting is a fun and engaging way to enhance your enjoyment of sporting events. However, it's important to remember that it's a form of entertainment, not a surefire way to make money. Be responsible with your bets, and never wager more than you can afford to lose.


IG: Wise words, Brice. Thanks again for your time and insight.

This interview offers a fascinating look into the world of sportsbook oddsmaking and provides valuable information for anyone interested in learning more about the betting industry. Remember to always gamble responsibly and enjoy the excitement that sports betting can bring.





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